Product Manager, Practice Development

Department: Marketing

Employment Type: Full Time

Location: APAC-Korea

Description

Join a team that is changing millions of lives.

Transforming smiles, changing lives

At Align Technology , we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what's possible.

Ready to join us?

About this opportunity

The Product Manager, Practice Development will lead the design, implementation, and continuous improvement of strategic professional programs that accelerate provider growth, strengthen practice capabilities, and enhance patient conversion across the Invisalign ecosystem in Korea.

This role is responsible for developing and executing professional engagement initiatives, practice development programs, customer education activities, and customer-facing events that support business growth and customer success. The position requires strong project management, stakeholder collaboration, and program development capabilities, as well as the ability to translate business objectives into impactful customer experiences.

The role offers broad exposure across professional marketing, practice growth initiatives, customer education, and strategic engagement programs, providing an opportunity to drive meaningful impact in one of the most innovative healthcare organizations.

Key Responsibilities

In this role, you will...

Professional Programs & Practice Development

• Lead the design, implementation, and continuous improvement of strategic professional programs that support provider growth and customer success.
• Develop structured engagement programs for doctors, treatment coordinators, and practice staff to strengthen practice capabilities and business performance.
• Identify opportunities to improve customer engagement, treatment adoption, and patient conversion through targeted educational and development initiatives.
• Establish program objectives, success metrics, and evaluation frameworks to ensure continuous optimization and business impact.
• Collaborate with internal stakeholders and key customers to identify unmet needs and develop scalable solutions.

In-Clinic Conversion & Practice Growth

• Develop and execute initiatives aimed at improving patient consultation effectiveness, in-clinic conversion, and treatment acceptance.
• Design customer-facing tools, educational resources, and activation programs that help providers grow their practices.
• Support the development of practice marketing solutions and best-practice frameworks that enhance customer capabilities.
• Gather customer insights and market feedback to identify opportunities for continuous improvement.

Customer Events & Professional Engagement

• Lead the planning and execution of customer engagement programs, educational events, seminars, workshops, peer-to-peer learning programs, and strategic forums.
• Manage speaker engagement, event content development, attendee experience, and operational execution.
• Coordinate agencies, vendors, venues, logistics, and external partners to ensure successful program delivery.
• Ensure programs deliver measurable business results while maintaining high standards of customer experience and budget management.

Cross-functional Collaboration & Project Leadership

• Partner closely with Sales, Clinical, Commercial Excellence, Finance, Operations, Legal, and RAQA teams to successfully execute strategic initiatives.
• Collaborate with APAC and Global teams to localize and implement regional programs and best practices.
• Manage project timelines, resources, budgets, risks, and stakeholder expectations.
• Provide regular reporting, performance tracking, and business updates to local and regional stakeholders.

Customer Insights & Program Optimization

• Monitor customer participation, engagement metrics, and business performance indicators to evaluate program impact.
• Translate customer insights into actionable recommendations and future program enhancements.
• Continuously optimize programs based on customer feedback, market dynamics, and strategic priorities.

Reporting Line

• Reports directly to Associate Director, Marketing, Korea

Skills, Knowledge & Expertise

In this role, you'll need ...

Required

• Bachelor's degree in Marketing, Business, Communications, Healthcare, Life Sciences, or related field
• 7+ years of experience in marketing, professional education, customer engagement, practice development, consulting, or related commercial functions
• Strong project management and stakeholder management skills
• Proven experience managing cross-functional initiatives and customer-facing programs
• Strong communication, presentation, and influencing skills
• Demonstrated ability to manage multiple priorities in a fast-paced environment
• Business-level English communication skills

Preferred

• Experience in healthcare, medical device, pharmaceutical, dental, or related industries
• Experience developing and managing professional education or customer development programs
• Experience leading customer engagement events, workshops, or learning initiatives
• Experience collaborating with regional or global teams
• Experience working with agencies, vendors, and external stakeholders

The ideal candidate is:

• Strategic yet hands-on, able to translate business objectives into impactful customer programs
• Able to independently lead complex cross-functional programs and influence stakeholders across the organization
• Strong project leader with excellent organizational and execution skills
• Customer-centric and growth-minded
• Comfortable working in a matrix organization and collaborating across local, APAC, and global teams
• Data-driven and focused on continuous improvement
• Agile, proactive, and adaptable in a dynamic environment
• Collaborative with strong interpersonal and communication skills